PLANT YOUR PANTS
Design / marketing / storytelling
Connecting children with the life force that supports our very existence .... soil! 2023 saw over 19,000 people connect with the land that sustains us all - all through planting their pants.
#PlantYourPants #MoreThanMud
Project by The Country Trust
Soil is one of the most underrated wonders of the world - key to tackling many of the most significant issues we face today, climate change, how to feed our growing population, mitigating floods and creating new medicines. Yet we know so little about it.
Plant Your Pants aims to get everyone connected to this rich resource. It's the first step in a life-long journey to discover that soil is much more than mud.
2023 saw us surpass our target of 10,500 people engaged in the project. In 2024, our target is to reach at least 30,000.
Plant Your Pants is a movement of empowerment. People making change, where they are. Project identity and design.
