Designer
Collaborator
Strategist
Designer
Collaborator
Strategist
About
I’ve always been drawn to the space between creativity and structure, a place where ideas are free to roam, yet gently guided into focus and rhythm. While the roles I’ve held across my career have varied, they have all been underpinned by a curiosity to understand complex challenges, and to explore, alongside others, the unexpected possibilities that emerge when different perspectives collide, weaving imagination with practical action. Through listening, learning and facilitation, I help ideas take root in the real world.
Visual communication has always been more than my craft, it’s the lens through which I make sense of the world. I began my career as a graphic designer, went on to co-found two creative organisations, and now shape strategy as a digital communications manager and senior leader at a national charity. Along the way, I’ve learned that communication isn’t just about information, it’s about connection and creating space for people across internal teams and external audiences have the opportunity to pause, understand, and collaborate. Whether responding to the immediacy of today or imagining the possibilities of a product, service or strategy, my work is driven by the belief that thoughtful, human-centred communication can inspire insight, build bridges, and spark lasting change.
Based in beautiful Staffordshire - The Creative County.
Let's Connect
If you're looking for a graphic or service designer, creative strategist or something else I may be able to support you on, let's talk.
CV
Roles I have done either paid or unpaid...
Time to Shine Leadership Mentor (Voluntary) : The Rank Foundation, since 2025
Digital Manager (Senior Leadership Team) : The Country Trust, 2021 - ongoing
Communications Manager : Re-Form Heritage, 2016 - 2021
Visual Artist / Co-Founder : Winstanley & Nadin, 2010 - 2016
Visual Artist / Co-Founder : Restoke C.I.C, 2009 - 2021
Things I have learnt...
Service Design Practitioner : Service Design Network, 2026
Fellow of the Chartered Management Institute : (CMgr FCMI), since 2025
Create Place Leadership Programme : Staffordshire University, 2021
Content Design : Government Digital Service, 2020
Being Agile in Museums, Heritage and Arts : Being Agile, 2020
BA (Hons) Graphic Arts : Liverpool John Moores, 2005
Skills I utilise and develop daily...
Strategic Planning & Implementation (organisation / communications)
Workshop design & facilitation (qualitative / quantitative)
Coaching and mentoring (junior roles > senior leaders)
Journey maps, service blueprint
Systems thinking & root cause analysis
Graphic design for print and digital
Design for accessibility (WCAG)
Prototyping
Project management
Digital marketing (CRM, database development, CMS and social media strategy)
Interdisciplinary collaboration across strategy, innovation, and implementation
Software I use to achieve all of the above...
Adobe Creative Suite (film, graphics, photography, layout, publishing)
Office 365 / Teams / Sharepoint / Visio / Planner
Figma / Miro / Trello
CiviCRM, Expression Engine, Drupal