PLANT YOUR PANTS

Design, Marketing, Product Development, UX

Soil is one of the most underrated wonders of the world - key to tackling many of the most significant issues we face today,
climate change, how to feed our growing population, mitigating floods and creating new medicines. 

Yet we know so little about it.

Plant Your Pants aims to get everyone connected to this rich resource. It's the first step in a life-long journey to discover that soil is much more than mud.

Year 1: 22,000 participants. Year 2: over 33,000 Participants

#PlantYourPants    #MoreThanMud
The Country Trust